Wayne Larden

Has over 18 years of event management, sponsorship, marketing and brand strategy experience. His experiences have ranged from small corporate events to large scale national roadshows. His main strength is being able to work at a strategic level with clients with a sound understanding strategic brand and commercial value. On top of this he can oversee the operations of all events which is a strength which is sometimes lost between strategy and implementation. Specific roles include;

  • 1993
    • Assistant Race Director of the Sun Herald City to Surf
    • Operations management
    • Marketing and PR support
  • 1995 – 1997
    • Sponsorship and Communications Manager, AMP Shopping Centres
    • Launched national magazine, “Seasons”
    • Created national sponsorship and community programs in all of AMP’s shopping centres portfolio
    • Launched “Mall Walking” in Australia
  • 1997 – 2000
    • Special Projects Manager, AMP Corporate Affairs & Brand Management
    • Managed sponsorship strategy and operations for AMP group
    • Developed sponsorship strategy for AMP’s launch of Indian business AMP Sanmar
    • Worked on events such as;
      • Formula 1 GP in Melbourne
      • Corporate Hospitality
      • AMP AGM
      • Various AMP conferences and Financial Services seminars
  • AMP Olympic Sponsorship
    • Managed AMP’s Community Cauldron program nationally around Sydney 2000 Torch Relay sponsorship
    • Managed AMP Tower / Centrepoint Athlete Sculpture Program – featured three 12m high sculptures sitting on the Tower
    • AMP Ignite the Dream Tour – managed the production and implementation of this national tour which went around Australia in 1999
  • 2000 – 2001
    • AMP Sponsorship Manager
    • Worked with AMP business units to develop sponsorship strategy
  • 2001 – 2005
    • Director of The Marketing Station
    • A brand and marketing strategy company
  • 2005
    • Launched Pont3 to take up the rights to the Sydney Running Festival.